A note from the founders

Built by makers.Fished by anglers.

Tacklerow is a US marketplace for custom fishing tackle, sold direct by the people who pour, paint, tie, and build it. One place to run the shop, one calmer way to buy.

What this is

Run the shop without running the software.

Some of the best custom tackle in the country moves through Facebook groups and DMs. Some of it moves through a store the maker built on Shopify. Both work, up to a point. The group has the buyers but no checkout. The store has the checkout but nobody walking in, so you're driving every sale to it yourself.

Tacklerow is built for the part neither one covers. A public storefront, listings organized the way anglers actually search, payments and payouts that run themselves, and buyers who came here for custom tackle in the first place.

Two people are building it: Raleigh and Todd. Anglers first, then operators. We aren't trying to replace the community. We're trying to give it a front door.

Electric Shad- Bladed Jig4D Baits
4 in fuzzy nut purple peachHazzard outdoors
2 inch lil tadBlue River Baits
3" Marsh MinnowsMarshFox Lures
2.5 inch urchin style baitHTX Angler
Cover Signal Grass Jig 1/2oz Black and BlueCatching Bytes Bait Co
Delta Flash Jerkbait. Striper CandyLumpiap Custom Painted Lures
The ApparitionDooDaa Productions

A storefront that knows what a crankbait is.

  1. 01

    Public storefronts for soft plastics, painted cranks, flies, jigs, custom rods, and one-off runs.

  2. 02

    Orders, payment, payouts, and shipping in one place, instead of four apps and a thread you have to scroll back through.

  3. 03

    Every listing tagged with the species it is built to catch and the kind of bait it is, because that is what an angler asks before they ask the price.

Baits first, all things tackle next

Built for the whole tackle box, starting with bait.

Buy

Find tackle by water.

Search bass, crappie, trout, redfish, and the baits that match the bite. Sorted by what catches fish, not by what an algorithm decides to show you.

Sell

Post a run, get paid, ship it.

Every bait gets a price, a species tag, a photo set, and a checkout path in one place. Buyers pay right on the site and Stripe sends the payout to your bank.

Next

Rods, hooks, and the rest of the box.

Bait is where we started, not where we stop. Custom rods are already listable with their own length, power, and action. More categories go up as makers bring them.

Who's building this

Two builders, three sons, a lot of mornings on the water.

We make software for a living and we fish every chance we get. Tacklerow is the place we wished existed for the makers we already buy from.

Portrait of Raleigh

Raleigh

Product and business

Raleigh leads product and the business side. He builds products in real life, and his free time goes to the water with his son. He started Tacklerow because the craft in this community deserves a real storefront, not a comment thread that scrolls away by morning.

Portrait of Todd

Todd

Engineering

Todd leads engineering. He builds products for a living and fishes with his son whenever the work lets him. He is here for the details makers sweat over, the paint, the pour, the finish, and wants them shown the way they earned.

Founding season

Spend the time at the bench (and on the water), not in the inbox.

Tacklerow is for makers who want reach without handing the craft to somebody else, and for anglers who want tackle sorted by what catches fish. The first shops set the tone.